Post Production On Photoshop

We had a lecture on post production and image distortion and then in our seminars we got to have a go at some of the styles ourselves with some guidance from the lecture where Tim showed us how to do some of these effects.

Making Our Fragrance

Today we had the amazing opportunity of making the fragrance for our brand, Karen Gilbert who has worked in international flavours and fragrances taught us more of the basics of creating a fragrance and how its a way of communicating without using words and also how it makes us, feel, think or react differently without even knowing why. She brought in a supply of scents and mini perfume bottles to use, obviously because of time and supplies we couldn't make the exact smell we probably wished for but could create an idea of what we would want in our fragrance. 

We were given a selection of heart, accessory, fixative and harmoniser notes. After smelling them individually and trying combinations we then started to create the final smell.

Ours included;

Heart Notes

35 drops of Rose

35 drops of Jasmine

50 drops of Muguet

Accessory

13 drops of Aldehydic

19 drops of Fruity

13 drops of Tobacco

Fixative

60 drops of Vanilla

Harmoniser

50 drops of P.E.A (Rosy Floral)

As our target market is 30-40 year old women, we went for a quite floral scent with a bit of depth to it. If we had more essences to use we'd probably add more fresh scents to it.

It was interesting to see how some smells you think would work together really didn't and how ones you'd never imagine would smell nice actually did, for example we used tobacco thinking before hand that it would be horrible but actually worked well with our fragrance.

Guest Lecturer - Jonathan Armstrong for Ellesse

Jonathan Armstrong, an art director for Ellesse came in to talk to us about creating campaigns and logos.

Ellesse was popular for its skiwear in the 1970's, they then moved into also creating tennis wear. They are a glamourous and playful sportswear brand, compared to the basic styles from many sportswear brands. In their campaigns they have worked with many sport stars for example Boris Becker.

Their logo is half a tennis ball and the tips of skis, I had only ever noticed the tennis ball shape but not until today did I notice that there was also the skiing aspect of the brand in the logo as well.

He took us through the process the brand goes through to create a campaign, this was really helpful towards our fragrance project as we were yet to start generating an idea for our advert.

They went for the poster art style for the campaign and the finished result looked amazing, they used the artist Robert McGinnis who is well-known for his James Bond posters. It's different to the average photographic advert, he created a different piece of art for each season so they can show off all the clothes Ellesse have to offer.