As Chris was on paternity leave, Matt took the lecture for him. It was on Roles in Fashion Marketing, In the first week we were given a survey to fill in about which jobs to do with Fashion Communication we would want to go into and the results came out as;
- Buyer
- Journalist
- Stylist
- Advertising
- PR
- Marketing
- Art Director
- Visual Merchandiser
- Trend Forecaster
Then the lecture continued to talk about what jobs are in each sector of the fashion industry including media, retail, creative/art director and marketing communications. There were some jobs mentioned that I had never really considered or known that much about
08/10/13 - Introduction to Adobe Photoshop
On the Tuesday morning we had a lecture introducing us to Adobe photoshop, we went over the basic tools, from my graphics A-level this was just a recap to me but was still helpful as it has been a little while since I last used it.
Then in our seminar we played around with different images with the theme Ornate on photoshop, resizing, changing the shape & changing the colours of the images.
10/10/13 - Semiotics
We watched a documentary called 'The Eye Has To Travel' which is about Diana Vreeland who was a noted columnist and editor in the field of fashion. She worked for fashion magazine Harper's Bazaar and Vogue and as a special consultant at the Costume Institute of the Metropoliton Museum of Art.
It was really interesting in how she got into the world of fashion, it's a shame that it isn't possible for that to still happen now! I love the quote from the daily mail which is 'The original devil wears Prada' because after watching the documentary I would have to agree!
In the seminar later on we finished watching the last 20mins of the film and then we got into our seminar task which was about semiotics. We were asked to bring an image that was related to the brand we had been given, my brand is Maharishi so I had an image of urban artwork. We had a few different exercises to do, the main words I brought out from this image were urban, graffiti, busy, complex, urban lifestyle, city landscape and architecture.
08/10/13 - Introduction to Adobe Photoshop
On the Tuesday morning we had a lecture introducing us to Adobe photoshop, we went over the basic tools, from my graphics A-level this was just a recap to me but was still helpful as it has been a little while since I last used it.
Then in our seminar we played around with different images with the theme Ornate on photoshop, resizing, changing the shape & changing the colours of the images.
10/10/13 - Semiotics
We watched a documentary called 'The Eye Has To Travel' which is about Diana Vreeland who was a noted columnist and editor in the field of fashion. She worked for fashion magazine Harper's Bazaar and Vogue and as a special consultant at the Costume Institute of the Metropoliton Museum of Art.
It was really interesting in how she got into the world of fashion, it's a shame that it isn't possible for that to still happen now! I love the quote from the daily mail which is 'The original devil wears Prada' because after watching the documentary I would have to agree!
In the seminar later on we finished watching the last 20mins of the film and then we got into our seminar task which was about semiotics. We were asked to bring an image that was related to the brand we had been given, my brand is Maharishi so I had an image of urban artwork. We had a few different exercises to do, the main words I brought out from this image were urban, graffiti, busy, complex, urban lifestyle, city landscape and architecture.
11/10/13 - What is a brand?
In our lecture Si talked about what is a brand? I liked the quote featured in the lecture which says;
'Products are made in the factory, brands are made in the mind'
He talked about the purpose of branding, good branding, consumers first look priorities and the 6 W's which are what, who, why, when, where, (w) how.
Then in our seminar we had a pub quiz on brands, our group came 3rd overall. It was interesting as he got us to guess brands from colours they use, music in their adverts, quotes and more! It showed how well some brands advertise and how others don't do it as successfully.
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