Friday, 14 March 2014

Slating Styles of Fragrance Ads

In our seminar today we had to create single sentences to describe styles of fragrance adverts, bottles and concepts.
We did 3 different pairs to compare, masculine Vs. feminine, Luxury Vs. Economy and Past Vs. Future.

Male
  • Your girlfriend would rather be with me.
  • I don’t need to read.
  • Its not eyeliner, its guyliner.
  • Listen to me talk shit because I’m Brad Pitt.
  • My abs are worth more than my personality.
  • I’m too pretty for my shirt.
  • I’m great in bed.


Female
  • Will it match my dog?
  • Don’t you wish your girlfriend was hot like me?
  • I’ve got gappy teeth; therefore I’m a model.
  • Bitches love pink.
  • Perfume makes my clothes fall off.
  • I tried to do the gardening in my lingerie.


Luxury
  • I try to look vintage but really I look shit.
  • Classy? More like boring.
  • No1 most expensive price tag, No2 what I do when I see the price tag.
  • What is food when you have Chanel.
  • It might be tacky but at least the diamonds are real.
  • Commissioned by God.


Economy
  • Diamonds? More like plastic.
  • *90% Water
  • The smell of disappointment.
  • Wear it; drink it, its all alcohol.
  • No natural ingredients involved.
  • So sweet it’ll give you diabetes.
  • This ad has been edited in paint.
  • Eau de toilet.
  • Who said perfume should cost more than milk?


Past
  • if you can understand historical references you must be cultured and clever.
  • So floral it’s 50 years too late.
  • I dated Gatsby.
  • I’m not old fashioned, I’m vintage.
  • If arthritis was a perfume.


Future
  • How the hell do I open this bottle?
  • I’m more complex than your phone.
  • Do I press start to spray?
  • I am too niche for you.
  • I’m so emergent.


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