Today we had a guest lecturer, Steven Wallis. He won Master
Chef in 2007 which then moved onto him kick-starting his new company Taste
Billion in 2013.
‘Tastebillion is a
specialist consultancy that focuses on delivering semiotic foresight, strategy,
culinary and artistic direction to global food, beverage, beauty, lifestyle and
luxury brands.’
They have worked with some very successful brands such as
Kellogs, Estee Lauder, British Airways and Nestle. The company doesn’t just
stick to food that is what we all thought at the start when we heard the name
Tastebillion but in fact they do so much more! It was so interesting to see how
they create their boards and present their work to their clients; it really
helped me think outside the box for presenting my projects and also how to go
ahead with some research.
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