Michelle from FrontCover makeup came in and gave us a lecture about 'The Big Idea' and how they created this brand.
In 2007 she noticed a gap in the makeup market, there was no makeup that reflected fashion trends. They decided to make the products good quality but affordable and having well explained instructions on the packaging so that anyone can achieve the looks.
All the products in one of the boxes can be used to create the look on the front cover of the box as it comes with all the makeup products needed as well as the tools you'll need.
FrontCover was launched in Boots and then in February 2012 it moved out into Sephora to reach worldwide markets and then also went online by July 2012.
In the seminars she got us to answer 3 questions that would describe our fragrance brands in the simplest way.
What makes your product unique? - It's a fragrance with skincare benefits
What are the key strengths? - It's packed with vitamins that will help your skin all over the body, not just where its applied.
Which qualities identify with the needs of your consumer? - It's all in one bottle, no need to faff around with lots of different products.
Answering these questions made it so much easier to identify our brand without having to explain it in loads of words.
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