After we came back from New York we had to create a trend booklet using InDesign. I had never used InDesign before so my skills on the programme weren't that great but I kept it simple and classy. I also cut out the letters NYC on the front cover so the city scape would show through.
Whilst in NYC I noticed two prominent trends in the fashion industry, graffiti and mini window displays.
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Graffiti.
We went over to Brooklyn whilst in New York and noticed that there is a big culture of graffiti there.
Ranging from simple tagging to incredible pieces of art.
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This trend then followed through to visual merchandising.
In Forever 21 they had a taxi covered in graffiti to create an urban edge into the store.
In Brooklyn they even had an advert from Red Bull graffitied onto a wall in the streets.
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All These Little Things.
I also noticed that jewellery stores were using more interesting visual merchandising.
The windows were only small yet they’ve managed to create the character of the brand and feature products all in this space.
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Most jewellery stores I’ve ever seen have very basic and not very artistic shop windows.
Maybe this is the start to a new way of advertising jewellery.
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