Week 6 - Brand Handwriting

Today's lecture I found really interesting, probably because I'm very visual and the power point was very visual!
A brands handwriting can include; colour, pattern, monogram, signature, letter form/font, media/material and product.
We started at looking at brands that use colour as their main feature;

Elsa schiaparelli - Pink - Inventive, Controversial & Playful.
Tiffany & Co. - Blue - Cool, Luxury & Romance.
Liberty - Purple - Privileged, Rich & Rare.
Hermès - Orange - Well Travelled, Equestrian Prestige & Exotic.

We also looked at brands that use print as their main feature;

Paul Smith - Stripes - Eccentric, Witty & Playful.

Missoni - Chevron - Electric, Decorative & Bold.

Emilio Pucci - Paisley - Groovy, Flirtatious & Zestful.

Burberry - Check - British, Heritage & Young Aristocracy.

To end the lecture we looked at brands which use monograms as their main feature including; Coach, Gucci, Dior & Louis Vitton.

In our seminar we created compositions using powerpoint, we had to generate 6 layouts using few elements starting off with an image from clipart and then include blocks of colour and text. Here are the 6 layouts I composed.