Today we watched a video called the Lover's Guide to Brands, it talked about briefing, focus on the idea and surviving execution. I noted down quotes that I thought were particularly helpful or that I thought just stood out.
In the section about briefing they said 'briefing is more important than the brief', I thought this was quite interesting, they basically were saying that sitting down with the people working on the brief and discussing it is more worth while than just having the brief put down nothing more said about it, which I would think is pretty true!
'People in agencies think by doing, not think by thinking' - I really liked this one, it's basically saying that you need to be doing something to end up of thinking of something useful towards project or just an idea, instead of just sitting down thinking whilst doing nothing. Sometimes the best ideas are thought up in the most random of times and places!
The next section was called 'Focus on the idea'. I really like this statement that one of the people said 'It's not just about the ingredients, you need to emotionally satisfy the customer about the brand or product.', probably my favourite quote from the video was 'Don't analyse it to death when it's just been born.', I think too often people get an idea, but before even giving it a chance they analyse it so much that the idea is completely ruined when there could have been potential.
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