Week 7 - Fashion Loves: Art

In today's lecture we looked at Fashion Loves: Art, we looked at how art has affected fashion from the 19th Century to just before present day. During A-levels I had looked at quite a lot of the movements mentioned for example Art Deco and saw how they affected graphic design and textiles so I already have quite good knowledge on this yet I still saw many designers work that I hadn't previously.
In our seminar we did a writing analyse task, we mainly looked at one article which was about digital publishing invasion. We were given different questions to answer about the article.


Main points being made

• Print vs. online technology

• Magazine industry incline / digital invasion

• Print industry decline

• How publishing has evolved?

• Reasons why they should target on older markets

• Key Theme

• Data

• Decline of print

• Digital invasion 

Who is it aimed at?

• People who enjoy books

• Well-educated

• Mature/old

What was it originally published for?

• The Times – broadsheet

• A dissertation

What do you think about it?

• Complex

• Well-informed

• Supported with facts

• Biased

• Opinions stated straight away and acknowledge their aims

What research methods?

• Secondary – stats: databases – Mintel/keynote

• Other published sources – books/journals/magazines/broadsheets

• Primary – first hand – interviews/face2face/email

• References – clockwork orange – book/film

Design and layout

• Little paragraphs easy to digest – grid structure

• Quite sophisticated

• Simple = minimalist

• Text heavy

• Flow quite confusing 

Tone of voice

• Formal

• Persuasive

• Intellectual

• Sophisticated

• Biased

• Convincing

• Arrogant

• Reference is male

• Straight to the point

At the end of the seminar we found out it was a dissertation from a past female student and got a 1st for it. Quite a lot of us were shocked as almost all of us thought it was going to be someone much older.