Today we went to London to research our brands for our projects and also look exhibitions. After a not so smooth 4 hour journey to London my group started by going to the V&A museum, currently they have an exhibition on about Club to Catwalk, London Fashion in the 1980's which was £5 for students to go into. We weren't allowed to take photos in the exhibition, I wish we could have as there was lots of very interesting outfits! I particularly liked the Blitz Denim event that was in 1986, 22 designers customised denim jackets from Levi in each of their own unique styles. The exhibition also featured sections including; english eccentrics, evening wear, knitwear, new romantics, high camp, body map, body conscious, rare, goth, glam fetish, customised and hard times. Definitely an exhibition to see if you like all things wacky and eccentric!
Then in our group we went to Covent Garden, grabbed some lunch and then went to the independent Mulberry store to see how it was laid out, visual merchandise and to see what competitors were around. Right next to the Mulberry store there was a Radley store and just down the street there was Lulu Guinness. Mulberry already had its christmas visual merchandise up featuring cute white nut crackers with some of the best sellers in between. In store it was pretty small, a very simplistic layout but it did also have a feature wall with some bags handing off of it.
We then went to Selfridges to see what one of Mulberry's concession stores was like in comparison. Again the store was very simplistic, their best sellers were featured at the front of the store, they even had a swing tag or sign by them saying 'Great Gift' for Christmas.
No comments:
Post a Comment