In this lecture we looked at communication channels, the main focus was on media which includes TV, radio, press, cinema, outdoor (billboards, buses, etc.) and digital. We also looked at integrated marketing which is simply about targeting the consumer at different stages of their journey, ensuring the correct information is given and utilising different media to communicate different messages. The we looked at the benefit and features of both TV and magazines.
In the seminar we continued looking at the other types of media including, outdoor, cinema, newspapers and digital which we then in pairs had to pick out the benefits and downsides of each of these.
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