Week 8 - Innovative Campaigns

In today's lecture we looked at innovative campaigns, from the past to the present. I hadn't seen any of the adverts that were shown as the iconic past campaigns so it was good to be introduced to them and also to see how campaigns have evolved from them.
The past adverts included the VW Beetle 'Think Small' from 1959, Levi's Laundrette which increased sales by 300%, Guinness surfer 'Good thinks come to those who wait' and the Honda Cogs advert which consisted of only 2 takes and no CGI.
Then we looked at present and recent adverts, we looked at the Skittles 'Touch the rainbow' advert, I was surprised when very few people put their hands up to say they'd seen it, as I'm a Youtube addict I had got really into the campaign as this was where it was mainly featured. This was one of the first few interactive campaigns I know of and now other companies and brands are doing similar things.

In our seminar we then got a bit Christmassy and watched the John Lewis Christmas advert for 2013.

After watching the advert and reading an article written about the advert we were given questions to answer to do with John Lewis and the advert. We also watched the video of the behind the scenes of making the advert, it had been made in the traditional way of having a hand made set and using drawings, it reminded me so much of a childhood programme called Watership Down. To me it gives the advert a much more personal touch and authentic.