Week 7 - The Modern Consumer

In our lecture we looked at the modern consumer, at how they're more connected, active and demanding than ever.
Then in the seminar we continued with the theme of the modern consumer, we created consumer profiles for a female student, 21, product designer from nottingham, male lawyer, 35, from London and a female homemaker, 50, from Gloucestershire. Si had purposely given us bad and unspecific briefs to show how you could end up targeting and a much broader market instead of the specific one the company may want.

We then looked at emerging trends in retail, social networking and new technology which included; decline in Facebook, increase in online magazines, faster payments and online dressing rooms.