Today we looked at digital and social media, brands are now trying to be that bit more creative than the other by using different techniques with digital and social media. For example Diesel's latest advert was created just using the iPhone, Burberry also did a similar technique but filmed their catwalk show with the iPhone. Brands are also using Twitter and Facebook to launch campaigns, sell products and more.
The latest Dove advert was the most shared in 2013 with over 59million views, I'd already seen the advert before this lecture and I really liked it, it is pretty striking as it shows how lowly we think of our looks compared to our peers. We were also shown a shoppable video, I'd never seen anything like it before, whilst the video is playing any items that the company sell are shown in order below the advert so you can click on them and it takes you to where you can purchase it, I personally think it was a brilliant idea and surprised that still not many brands have done this.
No comments:
Post a Comment