I'm not the biggest reader out there so I was dreading it at first even though it wasn't even that big of a book. However, the content is so well put together and is broken down into many chapters so that you don't just go brain dead.
The contents are;
- Introduction
- history of seduction
- fashioning an identity
- when haute couture meets high street
- the designer as a brand
- the store is the star
- anatomy of trend
- the image-makers
- they shoot dresses don't they?
- this years model
- celebrity sells
- press to impress
- the collections
- accessorise all areas
- retro brands retooled
- targeted male
- urban athletes
- virtually dressed
- rise of the bloggers
- the faking game
- trendy toddlers
- style goes back to the future
- behind the seams
- conclusions
There's such a wide variety of content, this book will be so handy for so many different projects, whilst at university and into the working world. I'd recommend it to anyone who wants to get into the world of fashion.
I noted down a bunch of quotes I particularly liked from the book because to me they were so true. My favourite has to be the first one I've listed below.
'You can dress head to toe in Gucci if you like - that proves you're rich, but it doesn't prove you have taste.' - Jorgen Andersson
'What colour is your mobile phone this season?'
'The fashion industry is the ultimate fashion victim.'
'It's not a theory. When a celebrity wears something, it has direct impact on sales.'
'Fashion has a vampire-like lust for novelty.'
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