Challenging Brands

Today we looked at challenging brands and how to go about thinking of new ideas into creating or improving brands.

• Find a space to compete.
• Don’t go head to head.
• Understand the competition.
• Be the underdog.
• Understand what you offer.
• Understand the next generation.
• Create a broad product offer around one focused area.
• Embrace intelligent naivety.
• Build a lighthouse identity.
• Become the thought leader.
• Create a symbol of re-evaluation.
• Sacrifice.
• Overcommit.
• Enter popular culture.
• Be ideas centred.

It looks so simple when written down like that but it clearly takes a lot of work for each of the points above. These will help me and my group on our fragrance project into thinking of new brand ideas and how we should work as a group. Not only will it help in this project but it will help in the real world of work!