When we
went into Nottingham we looked for the ideas we had in mind to see what already
existed and where there were any gaps in the market. We went into mostly beauty
stores such as Space NK and Jo Malone but also had a look around Debenhams.
We found
the most innovative and up and coming products in Space NK, they had a hair
perfume by Percy & Reed as well as laundry perfume by Tocca. In the
department stores such as Debenhams they didn’t tend to have as innovative products.
We also saw
that social media is being used more in fragrance for example in Fragrance
Direct they had an advert to ‘selfie your scent’ to have a chance of winning a
prize.
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